SAN FRANCISCO — Marketers have pumped billions of dollars into Facebook advertising, but an analyst cautions that their satisfaction is rock bottom in a survey.
Forrester announced the results of its survey of 395 marketers and e-business executives from large companies ranging the U.S., UK and Canada.
“While lots of marketers spend lots of money on Facebook today, relatively few find success,” wrote Forrester analyst Nate Elliott in the report.
Shares of Facebook fell $1.47, or nearly 3%, at $50.48 in midday trading.
Source: USA Today