Cease Fire in Burger War?

Burger King is looking to bury the spatula with McDonald’s if only for one day. “Burger King’s proposing a burger war cease fire.” In a web and print ad Burger King is asking McDonald’s to join it in a “Peace One Day” campaign next month. Burger King is proposing creating a McWhopper a combo burger with McDonald’s to be sold on September 21st, a day of global unity. Burger King posted a video saying it has everything ready to go.

They’ve designed the proposed pop-up restaurant, the packaging and even the staff uniforms. McDonald’s doesn’t appear warm to the suggestion. In a letter, the company says it loves the intention, but thinks the two brands could do something even bigger.

ABC’s Ryan Burrow has the story.

Blake produces various radio shows at AM 820 News as well as USF Athletics.