Cease Fire in Burger War?

By
Blake Bass
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Burger King is looking to bury the spatula with McDonald’s if only for one day. “Burger King’s proposing a burger war cease fire.” In a web and print ad Burger King is asking McDonald’s to join it in a “Peace One Day” campaign next month. Burger King is proposing creating a McWhopper a combo burger with McDonald’s to be sold on September 21st, a day of global unity. Burger King posted a video saying it has everything ready to go.

They’ve designed the proposed pop-up restaurant, the packaging and even the staff uniforms. McDonald’s doesn’t appear warm to the suggestion. In a letter, the company says it loves the intention, but thinks the two brands could do something even bigger.

ABC’s Ryan Burrow has the story.