You can’t use the iPhone 5C to make your friends feel bad about themselves, and that’s creating a problem for Apple.
Unveiled in September, the 5C is Apple’s “cheap” iPhone — essentially the same as the iPhone 5 launched in 2012 but with a colorful plastic shell. The 5C costs $549 (or $99 with a two-year contract), and Apple appears to be having trouble selling them,according to multiple reports.
The problem is that Apple seems to have lost sight of one of the big reasons people go crazy for its products: iPhones and iPads make buyers feel “superior,” and allow them to flaunt the latest and greatest gadgets for all to see.
Source: The Huffington Post
