New Report Examines Sugary Drink Marketing to Children & Teens


On Wednesday, November 19, the Rudd Center for Food Policy & Obesity will release a new, comprehensive report on youth-targeted marketing practices of 22 beverage companies and the nutricional quality of their products at the American Public Health Association’s annual meeting in New Orleans.

The report, “Sugary Drinks Facts 2014,” updates a 2011 report on the same topic. Researchers examined changes in the nutritional quality of sugar-sweetened beverages, including sodas, fruit drinks, flavored waters, sports drinks, iced teas and energy drinks and shots. They also analyzed the marketing tactics behind these products, including changes in advertising to children and teens on TV, the internet, and newer media like mobile apps and social media. Researchers also examined changes int the nutrition and marketing of diet beverages, 100% juice and water.

Jennifer Harris, PhD, MBA, Director of Marketing Initiatives, Rudd Center for Food Policy & Obesity and lead author of the report joined Your Wake Up Call to discuss.

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