Netflix Pursues Cable TV Deals

netflixOnline streaming pioneer Netflix is trying to make its way into American set top boxes, Shalini Ramachandran at the Wall Street Journal reports. According to Ramachandran’s sources, the company is in talks with a number of U.S. cable companies, including Comcast and Suddenlink. One issue with a possible deal, however, is cable companies’ reluctance to let Netflix use their Open Connect servers over cable networks — which they say helps deliver streaming video better. “So far, Internet providers Comcast, Time Warner Cable, AT&T and Verizon Communications have declined to use the technology, concerned that such an arrangement could lead other online services to ask for special treatment, the people familiar with the matter say.”


Source: The Washington Post