How college’s check your “Tweets.”

Your tweets could end up as park of your college interview.
Your tweets could end up as park of your college interview.

The New York Times reports in its Sunday editions that Twitter could be a factor in getting into your favorite college.

At Bowdoin College in Brunswick, Me., admissions officers are still talking about the high school senior who attended a campus information session last year for prospective students. Throughout the presentation, she apparently posted disparaging comments on Twitter about her fellow attendees, repeatedly using a common expletive.

Perhaps she hadn’t realized that colleges keep track of their social media mentions.

“It was incredibly unusual and foolish of her to do that,” Scott A. Meiklejohn, Bowdoin’s dean of admissions and financial aid, told me last week. The college ultimately denied the student admission, he said, because her academic record wasn’t competitive. But had her credentials been better, those indiscreet posts could have scuttled her chances.

“We would have wondered about the judgment of someone who spends their time on their mobile phone and makes such awful remarks,” Mr. Meiklejohn said.

As certain high school seniors work meticulously this month to finish their early applications to colleges, some may not realize that comments they casually make online could negatively affect their prospects. In fact, new research from Kaplan Test Prep, the service owned by the Washington Post Company, suggests that online scrutiny of college hopefuls is growing.

Of 381 college admissions officers who answered a Kaplan telephone questionnaire this year, 31 percent said they had visited an applicant’s Facebook or other personal social media page to learn more about them — a five-percentage-point increase from last year. More crucially for those trying to get into college, 30 percent of the admissions officers said they had discovered information online that had negatively affected an applicant’s prospects. More…

 

Jim Williams is the Washington Bureau Chief, Digital Director as well as the Director of Special Projects for Genesis Communications. He is starting his third year as part of the team. This is Williams 40th year in the media business, and in that time he has served in a number of capacities. He is a seven time Emmy Award winning television producer, director, writer and executive. He has developed four regional sports networks, directed over 2,000 live sporting events including basketball, football, baseball hockey, soccer and even polo to name a few sports. Major events include three Olympic Games, two World Cups, two World Series, six NBA Playoffs, four Stanley Cup Playoffs, four NCAA Men’s National Basketball Championship Tournaments (March Madness), two Super Bowl and over a dozen college bowl games. On the entertainment side Williams was involved s and directed over 500 concerts for Showtime, Pay Per View and MTV Networks.