Frito-Lay Marketing Director Talks Crash The Super Bowl

Ten filmmakers are looking to win a grand prize of $1,000,000 by entering a film contest connected to the Super Bowl. The goal is to make a commercial and have it aired during the Super Bowl.

The contest, aptly named “Crash The Super Bowl,” will feature the person who received the most votes in the voting process, which ended Wednesday. The winner’s commercial will be aired during the Super Bowl and it will be a surprise, even to the person who won. One of the finalists happens to be from the Tampa Bay area.

Watch all the finalists’ commercials here.

Senior Director of Marketing for Frito-Lay, Jeannie Cho, joined Your Wake Up Call to discuss the events.

Your Wake Up Call airs every weekday from 6-9 a.m. on AM 820 News in Tampa and 1190 News in Orlando.