Valpak Buys &

ST. PETERSBURG, Fla. (AP) _ Coupon-clippers, take note.

The company that owns and distributes Valpak coupons to millions of homes around the U.S. is acquiring one of the biggest online coupon websites.

Florida-based Cox Target Media told The Associated Press it is acquiring and its U.K.-based sister site,

Company executives say this is a merger between traditional and new media advertising.

They tout it as blending the best of both worlds and connecting businesses and customers with a new, integrated model.

Company officials say and will continue to operate independently.

But they will work with Valpak to share resources and use each others’ technology platforms.