Dubai Unveils Golden Reason To Lose Weight

Abu Dhabi (CNN) — The city of Dubai is offering gold as an incentive for a weight loss initiative it will launch this week.

The “Your Weight in Gold” program, which begins Friday registering and weighing participants in different parts of Dubai, will last about a month. The final weigh-in will take place August 16, after the end of the holy month of Ramadan.

To qualify, contestants must lose a minimum of two kilograms (4.4 pounds) during the month, and they will receive one gram of gold for each kilogram of weight lost. Based on market prices Thursday in the United Arab Emirates, two grams of gold would be worth about $82.

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