Cyber Monday Losing Its Luster

Shoppers traded bricks for clicks on Monday, flocking online to snap up “Cyber Monday” deals on everything from cashmere sweaters to Star Wars toys.

Now that shoppers are online all the time anyway, the 10-year-old shopping holiday has lost some of its luster as online sales on Thanksgiving and Black Friday pick up. But enough shoppers have been trained to look for “Cyber Monday” specific sales to ensure the holiday will still mean big bucks for retailers.

Some figures may be released by Monday morning, but Monday is still expected to be the biggest online shopping day ever, likely racing up more than $3 billion in sales, according to comScore. Some hot sellers were in scarce supply by early afternoon on Monday.

At Target, a Swagway hoverboard was sold out by early afternoon. The electronic transportation gadget had been $100 off at $399. Drones and some Star Wars toys were hard to find as well.

ABC’s Scott Goldberg joined us from New York.