The NCAA Gives Dr. Emmert A New Deal

The new contract lasts through 2025.

The President of the National Collegiate Athletic Association, Dr. Mark Emmert, has a new four-year contract and will continue performing his duties of maximizing revenue sources. Dr. Emmert survived a round of criticism after complaints appeared in March on social media platforms that training facilities along with food options and swag bags were better for the men playing in the men’s NCAA’s basketball tournament than for the women playing in the women’s basketball tournament which seemed to be in clear violation of the Patsy T. Mink Equal Opportunity in Education Act or Title IX. Colleges and universities that take federal money have to offer men and women equal opportunity at educational courses to be in compliance with Title IX.

The NCAA’s Board of Governors was fine with Dr. Emmert after not providing equal training facilities, food and gifts to women basketball players. But the NCAA quickly did try and amend the situation however the damage was done. The NCAA showed inequalities still exist in college sports. But that Title IX flap may have been the easiest problem for the NCAA to solve. The Supreme Court of the United States is entertaining a case involving a former West Virginia University football player Shawne Alston who sued the NCAA in 2014, claiming the organization violates the Sherman Antitrust Act by placing limits on what each school is allowed to give its athletes in exchange for their athletic ability which caps an athlete’s ability to make money off of his or her likeness. Paying athletes is a major issue for the NCAA. The governing body of college wants to maintain so-called amateurism. The NCAA wants Congress to address the pay issue. Everyone can make a buck from college sports but the athletes.

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