Edmonton To Rebrand, Washington And Cleveland To Follow

By
James Williams
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The CFL team has seven options.

The rebranding of the Canadian Football League’s Edmonton franchise is continuing. The football team formerly known as the Eskimos will apparently keep the team logo which consists of a pair of Es side by side. There are seven names on the rebranding list, Elk, Elements, Eagles, Eclipse, Evergreens, Elkhounds and Evergolds. Edmonton football backers have been asked to complete a survey and rate the names from one to seven. It appears that the rebranding will be just of the name, not the logo or the team’s green and gold colors. The team does not have much time to get the new name into circulation for the upcoming campaign as the season is scheduled to start on June 10th if COVID-19 does not interfere. There was no 2020 CFL season because of the virus.

Edmonton is one of three North American sports businesses that is in the process of rebranding. Edmonton decided to rebrand on July 20th, 2020 because the Eskimos name is considered offensive to the Inuit First Nation people. Edmonton’s football team began using the name in 1949. It appears that there will be no new name for the National Football League’s Washington franchise in 2021. The franchise is known as the Washington Football Team. The NFL probably would have liked the brand issue settled so the new name and logo adorning merchandise would have been available to customers by training camp but the team is mired with other issues that could be slowing down the process. Major League Baseball’s Cleveland franchise will have a new brand name in 2022. The team was named Indians in 1915. Cleveland’s Chief Wahoo logo was created in 1947. The logo and the team name will become museum pieces. In college news, Valparaiso University dropped its Crusader mascot and logo last week.

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James Williams
Jim Williams is the Washington Bureau Chief, Digital Director as well as the Director of Special Projects for Genesis Communications. He is starting his third year as part of the team. This is Williams 40th year in the media business, and in that time he has served in a number of capacities. He is a seven time Emmy Award winning television producer, director, writer and executive. He has developed four regional sports networks, directed over 2,000 live sporting events including basketball, football, baseball hockey, soccer and even polo to name a few sports. Major events include three Olympic Games, two World Cups, two World Series, six NBA Playoffs, four Stanley Cup Playoffs, four NCAA Men’s National Basketball Championship Tournaments (March Madness), two Super Bowl and over a dozen college bowl games. On the entertainment side Williams was involved s and directed over 500 concerts for Showtime, Pay Per View and MTV Networks.