“Pokemon Go” Takes Over FLA & USA

A very addictive game has people glued to their phones

LOS ANGELES – It should come to the surprise of no one that”Pokemon Go” has caught the public’s attention – and Hollywood is no exception.

Actors, athletes and musicians are alongside the millions of fans searching for Pokemon creatures. Ellen DeGeneres, Chrissy Teigen, Demi Lovato, Steve Aoki and Soulja Boy are among the celebrities who’ve posted about the augmented reality sensation on social media.

The addictive, location-aware smartphone game from Niantic Inc. blends the “Pokemon” universe with the real world, providing digital incentives for players to visit landmarks and capture creatures depicted on screen.

“I’m killing it,” said professional snowboarder Chloe Kim at the ESPYs. “I was in Oregon recently, and we stayed in a really small town, spent the whole day walking around catching Pokemon because it was raining, so we couldn’t do anything. It was so fun.”

While celebrating his supporting actor Emmy nomination for “Brooklyn Nine-Nine,” Andre Braugher lamented that he hasn’t been able to log into “Pokemon Go” since downloading it.

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“I think it’s because billions of other people around the world are trying to do the same thing and they just don’t have the capacity,” said Braugher. “My son was able to get on and is catching Pokemon right now. I’m a little jealous.”

“Better Call Saul” star Bob Odenkirk, who is up for an Emmy in the leading drama actor category, pointed out the similarities between the game and a 1997 skit on his sketch comedy series “Mr. Show.” The bit featured a pair of dumb Americans awkwardly completing a scavenger hunt in the Anne Frank house.

The U.S. Holocaust Memorial Museum, Arlington National Cemetery and many other sensitive locations have asked Niantic to remove them from the game.

“Oh, people will stop playing it in about six weeks,” predicted Odenkirk. “I haven’t played it. I’m more of a news junkie than a ‘Pokemon’ junkie.”

“Downton Abbey” executive producer Gareth Neame believes the series’ stuffy Crowley family would have cautiously accepted last week’s “Pokemon Go” debut, just as they did the refrigerator and radio.

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“I guess any adventurous and addictive entertainment would probably be something they’d embrace,” Neame deadpanned.

“Star Wars: The Force Awakens” filmmaker J.J. Abrams called the craze “fascinating,” but he’s not addicted to tracking down Ponyta or Charmander.

“I’m not actively playing,” said Abrams, who also produced the upcoming “Star Trek Beyond.” “I had to try it out because I’m a human being who has kids.”

Some quotes used in this story came from AP and the Entertainment Weekly. The video is courtesy of NBC News.  


Jim Williams is the Washington Bureau Chief, Digital Director as well as the Director of Special Projects for Genesis Communications. He is starting his third year as part of the team. This is Williams 40th year in the media business, and in that time he has served in a number of capacities. He is a seven time Emmy Award winning television producer, director, writer and executive. He has developed four regional sports networks, directed over 2,000 live sporting events including basketball, football, baseball hockey, soccer and even polo to name a few sports. Major events include three Olympic Games, two World Cups, two World Series, six NBA Playoffs, four Stanley Cup Playoffs, four NCAA Men’s National Basketball Championship Tournaments (March Madness), two Super Bowl and over a dozen college bowl games. On the entertainment side Williams was involved s and directed over 500 concerts for Showtime, Pay Per View and MTV Networks.