The streaming service has unveiled a new, visually richer interface for subscribers who watch Netflix on television. The new experience is designed to improve discovery and playback.
The Internet network also hopes its new design will lead to even more television viewing of its content, which already accounts for the majority of its five billion viewing hours last quarter.
“Our members collectively watch more than a billion hours of Netflix a month, most of that is on a TV,” Netflix chief product officer Neil Hunt said in a statement. “This is the biggest change to the Netflix experience on televisions in our history, making it even easier to find something great to watch on Netflix, bringing our members many more hours of Netflix enjoyment on their TVs.”
Source: The Hollywood Reporter
