NBC’s ‘Dracula’ Declines Second Week

Dracula_2013NBC drama “Dracula” cooled off in its second week, placing second or third in key categories on a night won by ABC in the young adults demo.

According to preliminary national estimates from Nielsen, “Dracula” averaged a 1.3 rating/4 share in adults 18-49 and 3.9 million viewers overall — down 28% in the demo (0.5) and losing about one fourth of its overall premiere audience. It tied with CBS’ “Blue Bloods” for second in 18-49 for the 10 p.m. hour, while placing third in both adults 25-54 and total viewers.

“Dracula’s” lead-in, “Grimm” (1.5/5 in 18-49, 4.9 million viewers overall), was also down from its week-ago premiere, but by a lesser 17% (0.3), and it could round up to a 1.6 in the nationals. ABC’s “Shark Tank” remained the demo leader at 9 p.m. (1.9/6 in 18-49m 7.1 million viewers overall).

Source: Variety