Reese’s Peanut Butter Cup Spread
With the new Reese’s Peanut Butter Cup spread release this week, the competition against Nutella is beginning. This announcement comes as apart of the Hershey Company’s rebranding changes in order to expand their market.
The United Press International reported a quote from Daren Russ from the Hershey Company saying, “Reese’s Spreads offer an authentic Reese’s experience to fans who are looking for delicious snack options throughout the day. Since 1928, we have been delivering the perfect combination of chocolate and peanut butter. With the launch of Reese’s Spreads, we are honoring our great heritage and bringing consumers a new, but still perfect, way to enjoy the Reese’s brand.”
According to the Huffington Post, the new Reese’s spread will be in a 13 oz. jar with the starting cost at $3.89.
Fans of the popular candy have taken to Twitter over their excitement.
Will you purchase the new chocolate and peanut butter spread? Or will you stick with Nutella?