Black Friday Officially Begins

Black Friday used to kick off the holiday shopping season, but now that day has taken a backseat to Thanksgiving Day. Still, retailers have settled into times that don’t interfere with the turkey feast.

After opening earlier and earlier on the holiday, this year, most of the more than a dozen major retailers like Macy’s, Target and Kohl’s stuck with their 5 p.m. or 6 p.m. Thanksgiving openings.

One big exception: J.C. Penney, which opened two hours earlier at 3 p.m. on the holiday. Staples has reversed course and will close on the holiday. The National Retail Federation estimates about 135.8 million people will shop this weekend, compared with 133.7 million last year. The trade group expects about 30 million to shop on Thanksgiving, compared with 99.7 million on Black Friday.

ABC’s Aaron Katersky joined us to discuss.