Vaccine Advocate Takes On The Alternative Medicine Industry

Dr. Paul Offit doesn’t like getting threats. But the 62-year-old pediatrician at Children’s Hospital of Philadelphia says it goes with the territory when taking on powerful industries and interest groups whose beliefs are deeply rooted in emotion.

He’s ready for a tsunami of criticism with his latest foray into debunking popular wisdom – “Do You Believe in Magic?: The Sense and Nonsense of Alternative Medicine” in which he takes on the vitamin and herbal supplements industry, alternative medicine of all kinds, Congress and celebrity doctors who peddle their own products. It hits the shelves on Tuesday.

“Yes, I do get hate mail,” Offit admits. He makes the case that the vitamin industry in particular has successfully lobbied to keep itself unregulated while selling billions of pills to an eager and gullible public. “People think of dietary supplements as natural, benign and helpful,” Offit told NBC News. “People don’t think of them as drugs.”

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