FLORIDA – Chief Marketing Officer of Visit Florida Paul Phipps is refusing to tell the media how much tax-paying money the state spent to obtain the services of rapper Pitbull.
Pitbull is now the face of Florida and leadership is hoping that he can lure young people to the sandy beaches. But the state will not disclose contract details.
Pitbull has been actively pitching Florida since he came on the scene. So, it is baffling that the state would dedicate tax-money to the rich rapper when he was doing it for free.
“Over a billion social impressions” but will that translate to visitors?