Bubba The Love Sponge Wins Key Ruling In Nielsen Case

In what could be the first step towards vindication in a long running legal battle, Bubba the Love Sponge won a key ruling this week in his counter-suit against Nielsen, in a legal battle that began back in October 2015.

Judge James Whittemore granted the Tampa native and his legal team a second chance to argue the Nielsen and Cox conspired a “sting operation” and has sided with Bubba over Nielsen’s “shotgun” claim.

In legal terms, a shotgun claim is when it’s “virtually impossible to know which allegations of fact were intended to support which claims for relief.”

The judge has ruled in Bubba’s favor.

Nielsen now has 15 days to answer the radio personality’s counterclaim.

This case between the Tampa radio host and Nielson is the only apparent case of either Nielsen or Arbitron suing an individual over rating panel problems.

Bubba’s counterclaim seeks $1 million in punitive damages and seeks to make public the controversial nature of Nielsen rating system and how it favors its subscribing stations.

The Bubba the Love Sponge Show can be heard weekday’s on WWBA 820 AM and is part of the stations all live, all local daytime programming.  
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Allison Leslie is a University of South Florida graduate with a bachelors degree in Mass Communications. She joined Genesis in 2016. With a passion for sports, Allison has interned with 620 WDAE, Pewter Report, Trifecta Team: St. Petersburg Bowl, Bullscast, and many other publications. Being a native to the Bay Area, she has followed and supported Tampa Bay teams her whole life.