McDonald’s Files Registration For “McBrunch” Mark

The fast food giant could be entering the brunch business very soon. Earlier this week McDonald’s confirmed it has filed a federal trademark registration for the term “McBrunch.”

The move is driving intense speculation as to whether the company could be entering the brunch market with the intention of targeting the millennial generation after sales fell close to 4% in August, the largest monthly dip in a decade.

ABC’s Scott Goldberg joined from New York to share details.

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