Enterprise Florida talks branding and mission

Senior Vice President and Chief Marketing Officer Melissa Medley breaks down the sales pitch to bring out of state companies to Florida.

[audio:820/Dan/Interview Melissa Medley.mp3|titles=  Melissa Medley on Florida Tonight]
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Host of the syndicated News Talk Florida radio program Florida Live with Dan Maduri, Dan is America's youngest and most compelling major market talk show host. With striking commentary and provocative guests, Dan informs and entertains as he exams current events in news, culture, and sports. Recently featured as one of Radio Ink Magazine's Top 30 Under 30, Dan invites you to join the conversation every Monday through Friday from 3 PM to 6 PM on WWBA 820 AM and online at http://newstalkfl.wpengine.com/video/live-video/watch-now-florida-live-with-dan-maduri-4/