Dan Maduri: Join the Navy & play Pokemon Go?

Dan Maduri: What happened to Join the Navy and see the world?

The slogan used to be “Join the Navy, see the world,” Now the slogan may well be, “Join the Navy, see the world, and catch ’em all.” The US Navy is using Pokemon Go has a recruiting tool.  A photo of a hand-made flyer has appeared on the Pokemon Go Twitter feed that asks: “Do you like playing Pokemon Go?” If so, “Would you like to play Pokemon Go around the world?” Wow, that should be useful if the Navy ever needs to throw Pokeballs at any terrorists…
A picture circulating online shows a black and white recruitment poster promoting joining the Navy as the ultimate Pokémon-catching opportunity. “The US Navy has the ability to take you around the world, allow you to play Pokémon Go, and help you achieve the goal of becoming a Pokémon master!

Why is the US Navy pandering to Pokemon obsessed idiots? Pokemon fans are the last people the Navy needs to recruit. The Navy needs sharp, aware recruits, not recruits with their faces buried in a smartphone.


The Navy has the same problem as the FBI, and the CIA, the NSA, and all the rest of the intelligence agencies that insist on doing all their work with technology. Technology is a wonderful tool, but you need to do basic gumshoe detective work. In the same way, the navy needs basic sailors to run boats. To shoot guns. Let’s get back to basics.

Thankfully, the NAVY saw the error of their ways. They got back on point quickly the official mission of the Navy, which is defined as “to maintain, train and equip combat-ready Naval forces capable of winning wars, deterring aggression and maintaining freedom of the seas.” Indeed, the Navy was picked up the problem and saw that this recruiting campaign may be a little misleading, and in press release they issued a statement it said that “some recruiters made a bad decision in attempting to use the current Pokémon phenomenon to recruit Sailors for the Navy,” and that these messages have been removed from recruiting pages on Facebook as they do not represent the Navy’s values.

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Jim Williams is the Washington Bureau Chief, Digital Director as well as the Director of Special Projects for Genesis Communications. He is starting his third year as part of the team. This is Williams 40th year in the media business, and in that time he has served in a number of capacities. He is a seven time Emmy Award winning television producer, director, writer and executive. He has developed four regional sports networks, directed over 2,000 live sporting events including basketball, football, baseball hockey, soccer and even polo to name a few sports. Major events include three Olympic Games, two World Cups, two World Series, six NBA Playoffs, four Stanley Cup Playoffs, four NCAA Men’s National Basketball Championship Tournaments (March Madness), two Super Bowl and over a dozen college bowl games. On the entertainment side Williams was involved s and directed over 500 concerts for Showtime, Pay Per View and MTV Networks.