“Recent studies reveal that nearly a third of injury visits to Level I trauma centers were alcohol-related and frequently a result of heavy drinking,” lead study author David Jernigan, director of The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health, said in a press release. “Understanding the relationship between alcohol brands and their connection to injury may help guide policy makers in considering taxation and physical availability of different types of alcohol given the harms associated with them.”
The authors say the study, which was published in Substance Use and Misuse on Aug. 1, is the first of its kind to look at what brand of alcohol patients drank before ending up in the ER.
Researchers talked to patients who visited the Johns Hopkins Hospital emergency department in Baltimore on Friday and Saturday nights between April 2010 and June 2011. Overall, 105 patients admitted to drinking before their ER visit. The majority were men and African-American, consistent with the demographics of the area.