‘Arrive Alive’ Campaign Makes A Comeback

Local Campaign Makes A Comeback For Drivers To ‘Arrive Alive’

On Tuesday local law enforcement leaders plan to spark the ‘Arrive Alive’ campaign into a comeback. The campaign seeks to promote safe driving.

The program is not new, in fact it got started decades ago. Recent spikes in serious and deadly accidents in Florida has leaders urging to bring back the once popular campaign.

The ‘Arrive Alive’ campaign addresses many factors including, proper highway speed, road manners, the importance of wearing seat belts, and more.

Photo: WFLA

Cell phones have also become a big problem with driving accidents, said experts. From 2015 to 2016 bad wrecks in Florida spiked and fatal accidents jumped nearly 18 percent from 2014 to 2015.

Of course this data comes after Florida was named to have the second best drivers back in December. The data was compiled by the insurance company QuoteWizard and shows that drivers in Florida come in second behind Rhode Island drivers when it comes to the best in the U.S. Cities like Orlando, Hialeah, and Miami were cities that contributed the most to Florida’s second-best ranking.

QuoteWizard based their rankings on calculations combining total accidents, speeding tickets, DUI’s, citations and fatalities, the same factors that are bringing the ‘Arrive Alive’ campaign back.

But remember while Florida has some of the best drivers, it also has one of the most deadly highways, interstate 4. From 2010 to 2015 there were an average of 1.41 fatalities per mile on I-4 and recall from 2014 to 2015 fatal accidents spiked in Florida.

Part of the reason that 1-4 made the EverQuote list was because Florida ranks second worst in the country for phone use while driving with 1.4 phone uses per trip, higher than the national average of 1.1 phone uses per trip and remember experts say phone use is a big contributor in recent accidents.

It seems every morning now the news has a new car crash to report on. ‘Arrive Alive’ could be just what Florida needs to get accident numbers down. Leaders are set to meet at 10:30 a.m. Tuesday to discuss the comeback of this campaign.

 

SHARE
Allison Leslie is a University of South Florida graduate with a bachelors degree in Mass Communications. She joined Genesis in 2016. With a passion for sports, Allison has interned with 620 WDAE, Pewter Report, Trifecta Team: St. Petersburg Bowl, Bullscast, and many other publications. Being a native to the Bay Area, she has followed and supported Tampa Bay teams her whole life.