Despite the loss off two big stars and the creative force behind the network Fox News will survive
The big news this week in the media world was 21st Century Fox cutting ties with cable news mega-star Bill O’Reilly. The man who was the face of the network for 20 years, the top ratings getter, along with being the biggest revenue generator, is gone after numerous sexual harassment allegations.
This year the network lost another star in Megyn Kelly, who signed a new multi-million-dollar deal with NBC. The man who created the network and served as its guiding force, Roger Ailes, also left the network after sexual harassment issues.
But before you think that the number one cable news network is about to fall off the face of the earth calm down. Fox News will survive and maybe over time be better.
- When Roger Ailes created Fox News it was meant to be a home for those conservatives who felt that they did not have a network that reflected their views. They felt that CNN and MSNBC simply were too liberal for their tastes. Liberals tend to view CNN, MSNBC and other news outlets making Fox News, the real home for conservatives, so the viewers will stay.
2.Tucker Carlson is now in the coveted 8 p.m. time slot and he will serve the network well. Carlson, who was with the network when they lost Kelly, slipped into her 9 p.m. slot and the ratings climbed as he grew the audience. Carlson, is not as bombastic a personality as O’Reilly, but he is thoughtful, insightful and often gets answers out of guests that no one else can. He will do fine at 8 p.m. and conservatives will continue to embrace his more journalist style of interviewing guests.
3. “The Five” moves from the afternoon to 9 p.m. and this could be the big winner for Fox News. The show is the only one of its kind in primetime cable news. There is an ensemble cast led by the talented Dana Perino, her fellow co-host Kimberly Guilfoyle, along with the entertaining quartet of Bob Beckel, Greg Gutfeld, Jesse Watters and Juan Williams. They offer an often spirited debate of the issues but in a way that is far more entertaining than it is combative. Mark my words this will be Fox News new primetime hit.
4.President Donald Trump will still have his 10 p.m. outlet as Sean Hannity is still with the network. “Hannity,” will remain the home to those in the White House and those who are supportive of President Trump.
5. Sponsors have nowhere else to go with their conservative dollars other than Fox News. Even when there was reporting that the “O’Reilly Factor,” had lost 50 sponsors, they did not leave the network. So, while sponsors might get a reduced ad rate to make them happy, Fox News will remain the leader in cable news because their conservative viewers aren’t leaving the network.