Donald Trump’s millennial problem

Trump finishes in fourth place when it comes to voters 18-32

WASHINGTON – As the Republican nominee Donald Trump looks at his path to victory he knows a few facts to be true. He must continue to lead big among the white male voters, he needs to maintain his dominance in the non-college educated voters and then he must find a way to appeal Independents.

Trump knows that he has trouble with women, Hispanics and the Black voters, that has been well documented but what might be the most chilling numbers not only to Trump but to the Republican Party as a group going forward is their problem with voters 30 and under.

A new poll out last week from the highly respected McClatchy-Marist poll group, shows how unpopular Trump is among millennials.

The survey, which was taken between Aug. 1 and Aug. 3, showed Trump polling at just 9 percent with voters between the ages of 18 and 29. This number puts him in fourth place—behind Democrat Hillary Clinton (41 percent), Libertarian Gary Johnson, and Green party candidate Dr. Jill Stein (16 percent).

Trump also trailed Johnson and Stein with African-Americans; however, among the electorate as a whole, Trump still maintains a second-place showing at 31 percent to Clinton’s 45.

At this point, it’s important to point out that no single poll should be held up as the gospel truth. The best way to get a clear picture of the state of the race is to look at an aggregation of a multitude of polls, like the ones maintained by Real Clear Politics or FiveThirtyEight, both of which show Clinton as the frontrunner.

However, the Republican nominee’s low level of support among young voters is well-documented, and it shows how the GOP largely abandoned many of the plans its leadership made four years ago for how to grow its electoral tent.

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A report that the Republican Party established entitled the Growth & Opportunity Project, proffered a whole host of suggestions, from building out the party’s data operation to building a bridge to the Hispanic community through the passage of comprehensive immigration reform. Trump, however, has eschewed a campaign data operation—and just ask Florida Sen. Marco Rubio how that whole immigration reform thing turned out.

Meanwhile, Millennials have surpassed the Baby Boomer generation in terms of sheer numbers, and according to Pew Research, some 69.2 million millennials are eligible to vote this election cycle — but will they? And better yet, if they do, are they turning to the two major candidates or looking elsewhere?

Google searches for third party candidates have soared even as the GOP and Democrats held their conventions, with many in search of alternatives to Clinton and Trump.

According to a survey released Wednesday by Global Strategy Group, which claims to have conducted the first Millennial-exclusive poll in “battleground” states (including Florida), 75 percent of Millennials disliked Donald Trump, 63 percent found Clinton unfavorable as well.

The take-a-way was that despite not likely her 68 percent said picking between the two they would vote for Clinton.

Jim Williams is the Washington Bureau Chief, Digital Director as well as the Director of Special Projects for Genesis Communications. He is starting his third year as part of the team. This is Williams 40th year in the media business, and in that time he has served in a number of capacities. He is a seven time Emmy Award winning television producer, director, writer and executive. He has developed four regional sports networks, directed over 2,000 live sporting events including basketball, football, baseball hockey, soccer and even polo to name a few sports. Major events include three Olympic Games, two World Cups, two World Series, six NBA Playoffs, four Stanley Cup Playoffs, four NCAA Men’s National Basketball Championship Tournaments (March Madness), two Super Bowl and over a dozen college bowl games. On the entertainment side Williams was involved s and directed over 500 concerts for Showtime, Pay Per View and MTV Networks.