Tampa Ready To Shine Big For College Football Playoff
If anyone was wondering if Tampa could hang with the big cities in terms of having a big sporting event, this year’s college football championship game is going to answer that question once and for all. Tampa Sports Commission Rob Higgins and a slew of other people have come up with something that is going to change how these “on-site” events work.
While the College Football Campus has seen a lot of success in the past few years, this year it’s going to be a bit different. Higgins and his team have come up with a new social media experience, which will enhance fans as they experience Tampa’s “Championship Campus.”
Those in attendance got to see this new social media platform, designed with the help of Thuzi—a local developer. The platform is a rewards program called Event Pass Live Tampa and fans will be able to utilize custom wristbands and the Event Pass Live Tampa Bay app to win rewards and keep up with the Championship Campus events such as the AT&T Playlist Concert series and other events going on leading up to the Championship game.
“When we bid on this event, back in December 2013, and were fortunate enough to be awarded [the event] one of the key principles of our bid was to create a social by design platform for fans,” Higgins said. “And that’s what we’ve done. We wanted to produce a runway-to-runway experience. What that means is when they leave Tampa International airport, they’ve got a seamless experience with memories that will last a lifetime until they get back to the airport and the trip concludes.”
The wristband will work in concert with the Game Day app and fans will be able to check in with street team members to see if they win when their band is scanned. The experience also includes a photo capture ability as well.
That wasn’t the only bit of news coming out of Amalie Arena today as fans and Tampa natives finally found out what the lineup is going to be for the AT&T concert series. Tampa will welcome Eric Paslay, Cold War Kids and Usher among others to Curtis Hixon Park.