The Super Bowl LI commercials do not disappoint.

As always the ad spots for Super Bowl LI are fun and creative

We know the Atlanta Falcons and the New England Patriots will square off in Super Bowl 51 Sunday in Houston, with the game broadcast drawing over 100 million viewers nationwide. The Super Bowl attracts the casual fans who are more interested in the commercials, that watching the game itself.

According to Prosper Insights and Analytics, 17.7% of adults say that advertisements are the most important part of the event. The Super Bowl broadcast gives sponsors a chance to reach the biggest one day, one event audience on television, but such an opportunity does not come cheap.

According to Variety, Fox is charging Super Bowl LI sponsors anywhere between $5 million and $5.5 million for a 30-second ad this year. The cost does not depend on the two teams that actually take the field on Sunday at NRG Stadium in Houston. By the end of December, Fox sold 90% of its commercial slots long before the Patriots or Falcons had reached the Super Bowl.

As of today about 24 hours before the game around 50 spots from paid sponsors are confirmed for the national broadcast. Plus, there are always a few last minute buys that pop up.

Looking back in time, a 30-second commercials for the first Super Bowl in 1967 cost a measly $42,000, but that average broke the $1 million barrier in 1995 and hit a record high of $4.5 million in 2015. Last year, CBS is charged $5 million for ads and that comes out to about $166,666 per second.

So, what are some of the most creative and best produced ads that will be part of the Fox broadcast on Sunday? Well, according to iSpot.tv, which tracked shares and mentions of the ads on Facebook, Twitter, and YouTube.


Budweiser is making a statement with a 60-second commercial that tells the story of the beer brand’s German co-founder who immigrated to the US in 1857.

For Mercedes-Benz’s -AMG, the Coen brothers directed a 60-second homage to Easy Rider, featuring Peter Fonda and Steppenwolf’s “Born to Be Wild.”

One of the more humorous spots is Procter & Gamble’s Mr. Clean practically charms the pants off one woman in this surprisingly sexy game-day spot for cleaning products.

Wix is promoting its web-development services with an action-packed 30-second spot that stars Jason Statham and Gal Gadot.

The most controversial ads will be presented by 84 Lumber, at first Fox had turned down the ad because it was deemed too political. It features a wall. (The advertiser is still expected to air a 90-second ad in the game.)

Video from “The Ten Best.”

 

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Jim Williams is the Washington Bureau Chief, Digital Director as well as the Director of Special Projects for Genesis Communications. He is starting his third year as part of the team. This is Williams 40th year in the media business, and in that time he has served in a number of capacities. He is a seven time Emmy Award winning television producer, director, writer and executive. He has developed four regional sports networks, directed over 2,000 live sporting events including basketball, football, baseball hockey, soccer and even polo to name a few sports. Major events include three Olympic Games, two World Cups, two World Series, six NBA Playoffs, four Stanley Cup Playoffs, four NCAA Men’s National Basketball Championship Tournaments (March Madness), two Super Bowl and over a dozen college bowl games. On the entertainment side Williams was involved s and directed over 500 concerts for Showtime, Pay Per View and MTV Networks.