“Virginia Slims and other tobacco companies used glamorous celebrities and models to position smoking as hip, sexy and rebellious,” the open letter reads. “Today soda companies are using you and other celebrities to convince young people that drinking soda is hip, sexy and rebellious. ‘Drink Pepsi and you can be cool like Katy Perry,’ is the takeaway message for your young fans. ‘Live for now’ and worry about the health consequences later.”
Source: E Online