Having a celebrity wear your clothing brand is usually good for business — get your dress on Kate Middleton, for instance, and you can pretty much expect sales to shoot through the roof. But if your brand is sported by a less-liked celebrity, it can turn into a brand catastrophe.
Just ask Ed Hardy, who said having reality personality Jon Gosselin photographed in his clothing led to the brand’s demise.
“That Jon Gosselin thing was the nail in the coffin,” the tattoo artist told the New York Post. “That’s what tanked it. Macy’s used to have a huge window display with Ed Hardy, and it filtered down and that’s why Macy’s dropped the brand.”
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