According to media buyers surveyed by Adweek, The Big Bang Theory in its seventh season now commands a staggering $326,260 per 30-second spot, topping the likes of NBC’s The Voice ($264,575 for the higher-rated Wednesday night show), ABC’s Modern Family ($257,435) and Fox’s The Simpsons ($256,963).
The robust unit cost is a function of Big Bang’s monster ratings—three episodes into the fall season, Chuck Lorre’s sitcom is averaging 19.2 million viewers and a 5.6 rating in the adults 18-49 demo—and its seemingly unstoppable growth. After posting full-season highs two years running, Big Bang’s ratings are currently trending up 12 percent versus the 2012-13 campaign.
Source: adweek