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Talk Back Florida: Save Cigar City and Making the Most of Marketing


One hundred fifty years of cigar manufacturing history in Tampa could go up in smoke if the FDA has its way. We talk with Eric Newman, President of JC Newman Cigars, who explained what the FDA wants to do and how it could force Tampas LAST operating cigar factory to shut down. The FDA is asking for public input and you can let them know how you feel about the proposed regulations by going to savecigarcity.com.


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We also talked to Alex Hinojosa, Vice President of Media Operations and Strategy at EMSI Public Relations, about the Tampa Bay Marketing Summit coming up Friday August 8.



Patrick Walsh, CEO of AirSign Inc. joined the program. Patrick is an innovative entrepreneur and marketer who has transformed and revived the decades-old air advertising industry. He is the CEO of AirSign Inc., which enlists giant full-color airplane and helicopter banners, skywriting, digital night signs and blimps, producing show-stopping campaigns. Clients have included Google, McDonalds, Disney and Extreme Makeover. The company recently received global recognition for its artistic skywriting display of several hundred pi characters over the 2014 South by Southwest festival.




V. Michael Santoro, Managing Partner of Globe-on-Demand, joined the show. V. Michael Santoro is a specialist in search engine optimization (SEO) and content marketing, providing strategic direction and develops results-driven technology solutions for clients. He has held senior marketing positions in the high tech and medical device industries, and is a former adjunct professor of computer science at Western Connecticut Sate University. Hes the co-author of Niche Dominance, Creating Order Out Of Your Digital Marketing Chaos.



Jim Lindsey

Jim Lindsey, Chairman of Brands to Marketplace joined Alex and Lynn. For 35 years, Jim Lindsey held vice-chairman posts at the worlds most powerful advertising agencies, including Saatchi & Saatchi Worldwide and McCarey McCall. Hes known for such memorable brand slogans as Little Debbies Unwrap a Smile and Red Lobsters We Put the Seafood Lover in You. Over the course of his career, Jim has worked on more than 60 national and international brands, including MGM/UA, Orion Films, Sears, Mercedes Benz and McDonalds. Jim is the recipient of more than 50 ADDY, Clio and Golden Quill Awards, and advertisings highest honor, The Silver Medal Award.



Talk Back Florida airs Saturday afternoons from 3 5 pm on AM 820 News. Also Listen Live on newstalkflorida.com

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