Introducing The Pizza Hut Pizza Cookie
Pizza Hut will roll out a “pizza cookie” on Monday. Essentially it’s a giant eight-inch cookie cut into eight slices. Pizza Hut, teamed up with Hershey, has dubbed it the “pizza cookie.” You can buy it with a pizza or just the cookie itself.
The roll out is in effort to be able to compete in a competitive market, especially with young consumers.
“Millennials tell us it’s what they want,” says Carrie Walsh, chief marketing officer at Pizza Hut. “They like to cap off a great pizza with a great dessert.” Customers who buy it with a pizza get it for $4.99 — solo it goes for $5.99. And, of course, they’ll be available along with pizza for warm delivery.
IT'S HERSHEY IT'S COOKIE IT'S PIZZA IT'S HEAVEN :((( pic.twitter.com/6Lm2UftjRI
— patbingsoo (@_kyunggay) July 14, 2014