Katy Perry: Targeted For Promoting Pepsi
Katy Perry doesn’t have an official endorsement deal with Pepsi, but that hasn’t spared the singer from being targeted by several consumer advocacy groups. In the Tuesday, Oct. 22, edition of Variety, the Center for Science in the Public Interest and six other organizations placed a one-page ad shaming the pop star for promoting the soft drink.
“Virginia Slims and other tobacco companies used glamorous celebrities and models to position smoking as hip, sexy and rebellious,” the open letter reads. “Today soda companies are using you and other celebrities to convince young people that drinking soda is hip, sexy and rebellious. ‘Drink Pepsi and you can be cool like Katy Perry,’ is the takeaway message for your young fans. ‘Live for now’ and worry about the health consequences later.”
Source: E Online