In Colorado, A Pot Holiday Tries To Go Mainstream
Once the province of activists and stoners, the traditional pot holiday of April 20 has gone mainstream in the first state in the nation to legalize recreational marijuana.
Tens of thousands gathered for a weekend of Colorado cannabis-themed festivals and entertainment, from a marijuana industry expo called the Cannabis Cup at a trade center north of downtown, to 4/20-themed concerts at the legendary Red Rocks Amphitheater — acts include Slightly Stoopid and Snoop Dog — to a massive festival in the shadow of the state capitol where clouds of cannabis smoke are expected to waft at 4:20 p.m. MDT Sunday.
The festival in Denver’s Civic Center Park is the most visible sign of the transformation. It started as a defiant gathering of marijuana activists, but this year the event has an official city permit, is organized by an events management company and featured booths selling funnel cakes and Greek food next to kiosks hawking hemp lollipops and glass pipes.
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