HTC, Hoping To Raise Awarenes, Updates One Phone
NEW YORK (AP) — HTC is updating its flagship HTC One smartphone by giving it a larger screen, better software and a camera that’s easier to use.
The original HTC One received good reviews and was named the best smartphone of 2013 at the wireless industry’s premier trade show in Barcelona, Spain, last month. But HTC has failed to translate that glowing praise into sales.
HTC plans aggressive marketing to reach tech-savvy consumers and trend-setters who are likely to recommend the phone to friends.
The new phone will have a screen measuring 5 inches diagonally, up from 4.7 inches. It will have software improvements designed to anticipate your needs, such as offering lunch recommendations when it’s time for lunch. The camera will let you save frequently used combinations of manual settings.