Big Bang Theory Gets Highest Ad Rates Outside NFL
Just as in the cosmological model that explains how the universe sprang into existence from an infinitely dense singularity, CBS’ The Big Bang Theory has grown with such explosive force that it appears to be its own ever-expanding universe.
According to media buyers surveyed by Adweek, The Big Bang Theory in its seventh season now commands a staggering $326,260 per 30-second spot, topping the likes of NBC’s The Voice ($264,575 for the higher-rated Wednesday night show), ABC’s Modern Family ($257,435) and Fox’s The Simpsons ($256,963).
The robust unit cost is a function of Big Bang’s monster ratings—three episodes into the fall season, Chuck Lorre’s sitcom is averaging 19.2 million viewers and a 5.6 rating in the adults 18-49 demo—and its seemingly unstoppable growth. After posting full-season highs two years running, Big Bang’s ratings are currently trending up 12 percent versus the 2012-13 campaign.
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