9/11 Ballet Ad “After The Rain”
The choreography is part of Christopher Wheeldon’s “After the Rain” pas de deux — signifying new beginnings in New York City. The music is “Spiegel Im Spiegel” by Arvo Part.
The video was posted at sunrise on 9/12/13.
That is the new One World Trade Center glowing in the background.
“Our hope is that 9/12 can now be rebranded as a day of optimism and new beginnings,” says Matt Eastwood, chief creative officer of DDB NYC, the NYCB’s ad agency.
I like that thought, a lot.
Read the full article here.